Endurance is Positive

Enduring is the word that keeps popping in my head and I can't but believe that is the overwhelming feeling that we have all had this year. The definition of endurance is to "continue or tolerate and last under without flinching. Well, reflecting on this few past year I may have flinched a moment or two, but I am no worst for the wear, maybe a few more wrinkles and gray
hair.

For my business and myself this year has been very insightful. I have dedicated heart and soul to Deb's Keep Sake Flowers since 1992 and the recession I had to search new avenues to survive and this has been good.

During flush times we tend to get a little lazy and sit on idle. Until this year I focused my marketing stragedy towards the wedding industry, but I have discovered through local networking not only a new direction for my business, but great people and wonderful support groups in the Miami area.

Weekly I attend several business networking events which is stimulating and encouraging.
In the pass few weeks I have attended West Kendall Business Association Happy Hour Networking at Iron Mike's Tavern & Grill, tonight a fundraiser for the Pediatric Cancer Center at the Beauty Salon in Kendall Breeze, Elite Bridal Networking on the Beach and at meeting for Cancer Society Relay for Life. The networking events are diverse and inspiring both socially and for business.

I have previously narrowed myself in a small boxed arena and this recession has made me venture out beyond my comfortable box and I feel that I will not only endure, but I will thrive.

So I will leave you with this quote from Ralph Waldo Emerson:

"He that can heroically endure adversity will bear prosperity with equal greatest of the soul; for the mind that cannot be dejected by the former is not likely to be transported without the latter." - -- Ralph Waldo Emerson

-Flower Preservation :The Secret Everyone Wants To Know

Deb's Keep Sake Flowers

Flower Preservation Specialist

Preserving Memories Since 1992

Brides are so elated to know that their bouquet may be transformed into a beautiful timeless heirloom!

Our Services:

Preserving Flowers
Custom Floral Art for the Home or Office.

Custom framing & Encasing Memorabilia for all Occasions.

An authorization dealer for The Wedding

Gown Preservation Company,
Convenient Shopping 24/7 with our favorite affliates.

Visit http://www.keepsakeflowers.com/

Contact: 305-385-9920 800-996-3151

Reinvention the Beginning of My Biz

Over seventeen years ago I started the unique niche business of preserving flowers, specifying targeting the wedding industry to preserve bridal bouquets. The business idea was created from the humble beginnings of the necessity of needing a job and the desire to work for myself.
My husband had decided to take the golden parachute granted by an early retirement with Bristol -Myers Squibb and we started a new adventure by leaving the Midwest and moving to the sunshine state, knowing that we would need to reinvent ourselves.
The opportunity to reinvent ourselves proved to be quite the challenge and we began our first adventure with the upstart of a small catering business which we participated in area festivities and craft shows, but we soon realized that catering was not part of our long term plan.
My interest was sparked about preserving flowers reading an article about the Victorian art of pressing flowers. Since my husband had a Degree in Science and I had my Degree in Business and a ongoing interest in art the concept of preserving flowers as a business was born. Now the critical question “Was there a lucrative market for preserving flowers?”.
For the next year while maintaining the catering business we started the research and development stage of what became Deb's Keep Sake Flowers so with clippers and a grocery bag in hand I began taking every species of flower and foliage I could retrieve and the experimentation began and our home became a laboratory, the house was overtaken with flowers.
Once the we concluded the experimentation I began conducting a grassroots market research with local florist and also participated in area craft shows, my first show and first Blue ribbon was
at St. Richard's Craft Show in October 1992 after Hurricane Andrew.
For the next year we continued to participate in local festivals and craft shows. During an event my husband would manage catering business and I would display preserved floral art. The response from the shows and the florist was overwhelming and I was convinced there was a niche market for preserving flowers, specifically bridal bouquets and creating heirlooms with the preserved flowers and personal memorabilia custom designed in frames and glass cases for all special occasions.
It is seventeen years later and my husband has passed, so I have lost my partner but I continue the adventure on my own during a turbulent economy and find that I have to reinvent myself again.
After much thought and research the business has expanded offering custom floral art for the home or office, custom framing and encasing memorabilia for all occasions. Deb's Keep Sake Flowers is also an authorized dealer for The Wedding Gown Preservation Company, Cathy's Concepts Wedding Accessories and Passion Parties.
Deb's Keep Sake Flowers is now Flower Preservation Specialist & More.
My business has become a passion and a constant interesting challenge
Please visit
Deb's Keep Sake Flowers http://www.keepsakeflowers.com/